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IT consumerization becomes a new business operation strategy being invigorated by many corporate enterprises in industrialized countries. Consumerization enables those enterprises to make use of technological breakthroughs being well known among worldwide population to streamline their business endeavor.

There are actually many technological breakthroughs as such that you may have known. Electricity and television are two inventions that are considered breakthroughs in the technological advancement. Both inventions give many people new amenities that are incomparable with any amenities that they have before. In the twentieth century, the technological advancement seems to be quite slow. That’s the reason why the adoption of those amenities by business enterprises seems to be not quite tangible. However, since around the beginning of this millennium, technology seems to advance very rapidly. Today people have the internet installed on their home, tomorrow they get mobile phone enabling them to communicate with other people wirelessly, and one day afterwards they find themselves capable to communicate with other people wirelessly using internet with not only aural messages, but also high definition video messages. People can also socialize and be socialized by using online social media, such as Facebook and LinkedIn, which are always experiencing rapid and radical advancement. All of those advancements are done very rapidly and radically and people are so fascinated by them that whenever a new advancement is introduced in the market, they enthusiastically storm the market to get it. Today, we can find many people roaming in the street with iPads, Smartphone, and other handheld gadgets in their hand.

Because those devices have been integrated to the way people live their life, many business enterprises see the business potential of those devices as well as other things that become the products of the rapid technological advancement. They then make use of those products through a strategy which is widely known as consumerization of IT. They are really hopeful that by employing such strategy, they can generate more sales leads, develop prospective clients, and carry out their business operation much more effectively and efficiently.